Churn

The word “churn” doesn’t always have the best connotation. In contemporary usage, it’s  often associated with the rate at which a business loses customers or a workplace sheds employees, with resulting impacts on profitability. There’s a more classic meaning of churn, though, and it’s far more favorable. The classic churn is the device used to agitate milk or cream in creating butter, and a slightly more recent derivative is the process of continuous stirring used to make ice cream. In this spirit, an ice cream shop in Uptown Phoenix proudly bears the name Churn. Continue reading “Churn”

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