Rough Rider

The name Roosevelt Row has become prominent in the lexicon of Phoenicians describing the lively and quickly gentrifying neighborhood at the north end of downtown Phoenix. Chances are most people using the phrase think it’s based on Franklin Delano Roosevelt, but it’s actually named for his fifth cousin and fellow president Theodore Roosevelt. After years of ambiguity and misconceptions, there is now one office building, Ten-O-One, and its restaurant tenant, Rough Rider, that not only acknowledge, but also embrace, the image of Teddy Roosevelt.

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