Nocawich

It’s fashionable for cities to have neighborhoods identified by two syllable nicknames. The classic example is SoHo (for “south of Houston Street”) in New York. Here in Phoenix, local versions such as RoRo (Roosevelt Row) and CenPho (Central Phoenix) have met with a mixture of acceptance and derision. One local full service restaurant, Noca, embraced this trend for several years with a name that reflected its location just north of Camelback Road. The original Noca has been closed since 2014, but its legacy endures in a casual sandwich shop known as Nocawich. Continue reading “Nocawich”

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